Top 8 CRM Software Examples to Pick From in 2025

 Top 8 CRM Software Examples to Pick From in 2025

Are you facing challenges in managing customer relationships successfully? Finding it difficult to track sales reports, customer engagement, and real-time leads? This is the most common issue that businesses are facing these days to grow. If you have no proper idea of how to apply the right CRM software, you might lose big opportunities. 

Don't worry. I have come up with a solution by elaborating on popular CRM or Customer Relationship Management software to help you organize vital data and boost customer engagement. 

In this blog post, I will reveal some popular CRM software examples and try to highlight their best features, USPs and pricing. From Zoho CRM to Salesforce CRM, I have tried to mention each one's best features to offer you a detailed illustration. You will have a clear and thorough understanding of those software and their use cases at the end of this article. 

Now start by discussing the advantages of using CRM software first. 

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What is CRM Software? 

CRM, or Customer relationship management software, is an application that aids businesses in managing their relationship with potential customers. It keeps monitoring all customer insights in one place, such as contact logs, information, and previous purchases.

CRM software is employed smoothly by businesses to manage sales, boost customer service, and track leads. It encourages better collaboration and team management. By utilizing CRM, you can better know the demands and preferences of your potential clients and offer smooth service.

Operations such as making in-depth reports and forwarding follow-up emails are also automated by the majority of CRM software. This boosts time-saving and overall performance. All things taken into consideration, CRM software helps in growing and developing your business successfully. 

Significance of CRM Software 

Customer Relationship Management Software is the primary factor in unleashing the true value of real-time customer data, such as leads, sales rates, preferences, and more! Below, I have tried to mention the key benefits of CRM software and how businesses are taking advantage of it.

Improved Customer Experience: CRM software boosts your awareness of your customers. It keeps monitoring their history and interests. This allows you to offer personalized services and build deeper connections with clients.

Better Productivity: Through repetitive task automation, CRM software helps businesses save valuable time. This allows your team to focus on complex operations. It boosts the effectiveness and stability of daily activities.

Boosts Sales Efficiency: CRM software helps you manage sales operations and organize potential leads. Choosing opportunities and closing deals promptly are two major advantages of it. Overall sales performance is improved as a result.

Improved Internal Communication: CRM software collects customer engagement for easy accessibility. Teams can stay updated and work collaboratively with higher effectiveness. This boosts team engagement and reduces confusion.

Better Data-driven Decision-making: CRM software provides detailed insights and real-time customer reports. These help businesses analyze current trends and make data-driven decisions. It facilitates productivity and reduces doubt.

Improved Data Management: CRM software also collects and keeps detailed customer data in one place. It also guarantees security, data organization, and ease of accessibility. This helps businesses to save time and reduce data errors. 

List of 8 Best CRM Software Examples

Customer Relationships are the focal point of businesses in setting their sales and engagement strategies. To manage potential customers in a better way, I have compiled a complete list of popular CRM software examples below. 

Let’s explore the CRM software examples now!

1. Zoho CRM

Zoho is the most dynamic and excellent tool specially designed for businesses of all levels, such as small, medium, and large. It eases complex operations such as customer interaction, sales tracking, and lead management. The AI-integrated elements of it help to execute the process more accurately and quickly.

This platform has clients that are mostly from Europe, the US, and India.

USPs

• Highly custom vanilla platform

• Higher stability

• Login

• A complete marketplace

• Zoho Desk

• Offering AI-integrated insights with Zia

• It has a suite of software that integrates different features such as email, billing, and accounting solutions. 

Top Features

• Team collaborations

• Custom and easy-to-use dashboards

• Omnichannel communication

• Invoice and billing management

• Zia Voice-Zoho’s AI

• Lead management

• Real-time reporting and analytics

• Deal management 

• Workflow automation

• Contact management

• Journey Orchestration

• Predictive sales

• Sales enablement

• Macro suggestions

• Territory management 

• Gamification

• Global selling

• Google Ads integration

Pricing

Zoho CRM offers a free 30-day trial plan to businesses. If you want to explore some advanced features, you must try out their paid pricing plans; they include, 

• The Standard plan starts at $14 a month 

• The Professional plan starts at $23 a month 

• The Enterprise plan starts at $40 a month 

• The Ultimate plan starts at $52 a month 

2. Salesforce Starter

Salesforce is an excellent and great platform for small-sized businesses that aim to grow in this highly competitive digital domain. This platform provides exclusive CRM features such as automating emails, custom and easy-to-use dashboards, and tracking real-time leads. This CRM software is extremely popular for its multiple integrations and higher scalability. 

USPs

• Guided Onboarding

• Suggested actions

• Forecast management

• Omni channel routing

• Dynamic lists

Top Features

• Custom-build email templates

• Personalized recommendations

• 360-degree customer view

• Built-in sales stages

• Social sign-on

• Visual email previews

• Sandbox for testing and training

• AppExchange access

Pricing

Salesforce offers two paid pricing plans, and they include; 

• The Platform Starter plan starts at €25 a month 

• The Platform Plus plan starts at €100 a month 

3. HubSpot CRM

HubSpot CRM offers businesses of all levels a free and advanced-featured dashboard. It encourages hassle-free customer management, lead tracking, and management, along with real-time transaction tracking. The user-intuitive design of HubSpot makes it easy for businesses looking to have smooth client engagement by building better client relationships.

USPs

• The free version offers basic pipeline management

• Lead capture feature

• Support ticket

• Contact management

• Live chat access

Top Features

• Custom dashboard

• In-built analytics

• Lead-capture tools

• Social media integrations

• Task management

• Contact segmentation

• Client info management

• Info organisation

• Email templates and tracking

• Live chat and chatbot

• Sales pipeline management

• Deal management 

• Meeting scheduler

• Email template builder

Pricing

A free pricing plan is offered by HubSpot CRM. The paid pricing plans are;

• The Sales Hub Starter plan starts at $20 a month

• The Started customer platform plan starts at $20 a month

• The Sales Hub Professional plan starts at $100 a month

• The Sales Hub Enterprise plan starts at $150 a month

Know more about some of the best CRM software for managing customers effectively by enrolling into W3 Web School’s Digital Marketing Course. 

4. Pipedrive

Pipedrive is another significant one among popular CRM software examples that help businesses build strong relationships with customers. This sales-centric CRM software is highly recommended to businesses of small and medium sizes. It eases in managing pipelines and automating repetitive tasks. It also enables sales teams to finalize profitable deals quickly. This software is highly recommended to businesses that are looking for simple and easy solutions. 

USPs

• Affordable pricing plans and easy-to-use dashboards.

• Custom sales pipeline

• Complex sales workflow support

• User-intuitive

Top Features

• Automation

• Customization

• Insights and reports

• Email and communications

• Integrations

• Leads management

• Accounting and invoicing

• Chatbots

• Resource management

• Pipedrive AI

• Scheduled

• Smart contact data

Pricing

A 14-day free trial is offered with Pipedrive, and if you want advanced CRM features, you might opt for their premium pricing plan. Choose from the plans below;

• The Essential plan starts at $19 a month

• The Advanced plan starts at $34 a month

• The Professional plan starts at $64 a month

• The Power plan starts at $74 a month

• The Enterprise plan starts at $99 a month

5. Oracle Netsuite

Oracle Netsuite is another detailed and excellent CRM software among other popular CRM software examples for businesses at all levels. It helps in integrating marketing, client support, lead management and sales pipeline management for a compact experience. This software is highly suitable for businesses with intricate demands. 

USPs

• Deep integration with ERP system 

• Third-party billing

• Default shipping carrier

Top Features

• Lead management 

• Real-time client data accessibility

• Marketing automation features

• Advanced reporting and analytics

• Seamless data exchange

Pricing

The pricing of Oracle Netsuite is custom-based. Hence, your business will be billed according to its needs and requirements.

6. Active Campaign

Active Campaign software is highly recommended to small and mid-sized businesses that want to expand in this highly competitive digital landscape with better client relationships. It integrates CRM with email automation and marketing for better customer experience. This software provides different advanced CRM features, such as excellent customer support, live chat, and more!

USPs

• Personalized marketing campaigns

• Send coupons to customers

• Email Deliverability

• Lead scoring

• Site Tracking

Top Features

• 850+ in-built applications and integrations

• Contact tracking

• Social media monitoring

• Sales automation

• Marketing automation

• Advanced customer targeting and segmentation

• Email marketing

• Live chat support

• AI-powered automation builder

• Custom objects

• Chat and ticket support

• Customer enablement workshops

Pricing

Active Campaign offers a 14-day free trial plan for AI-powered automated suggestions for personalized customer support.

If you want more customer support and relationship management features, try to opt for paid pricing plans from below;

• The Starter plan starts at $15 a month

• The Plus plan starts at $49 a month

• The Pro plan starts at $79 a month

• The Enterprise plan starts at $145 a month

7. LeadSquared CRM

This software is particularly crafted to align sales and marketing processes. LeadSquared CRM puts more emphasis on lead nurturing, conversion, and capturing. This makes it highly suitable for the higher-collaborative and performative sales teams. This CRM software helps your sales team to spot particular leads and prioritize them for better customer management. 

USPs

• Native support for email marketing

• Advanced reporting system

• Sales automation

• Smart views

• Industry-oriented solutions

• Multiple integrations

Top Features

• Landing page builder

• Automation

• Chat support

• Ticket management

• Team collaboration

• Lead scoring

• Detailed reports and analytics

• Click-to-call

• Real-time reports

• Sales workflows

• Lead Capture

• Multi-channel communication

• Lead tracking

• Sales automation

Pricing

The two paid pricing plans of LeadSquared include the plans mentioned below;

• The Sales Pro plan starts at INR 2500 a month

• The Sales Super plan starts at INR 5000 a month 

8. Zendesk Sell

Last but not least, Zendesk is another most-used CRM software that offers AI-first service for better customer relationship management. Its flexibility, detailed elements, and integration features help businesses to become more creative with clients in mitigating their issues and requirements. 

USPs

• Centralized platform

• Complete customer view

• Pipeline visibility

• Pre-built sales dashboard

• Email and calendar integrations

Top Features

• Email integration

• Sales engagement tools

• Task player

• Smart list templates

• Lead and Deal scoring

• Sequences

• Power dialer

• Sales triggers

• Bulk outreach

• Advanced analytics 

• API Access

• Activity reporting

• Custom dashboards

• Accurate forecasting

• Pipeline analysis

Pricing

A free trial plan is offered by Zendesk Sells CRM, and if you want to explore more advanced features, you can opt for their pricing plans below;

• The Sell Team plan starts at $19 a  month

• The Sell Growth plan starts at $55 a  month

• The Sell Professional plan starts at $115 a  month

Final Thoughts, 

CRM software is a most useful and must-have tool to manage daily customer interactions and vital data. If you are running a business, then you should not forget to consider its advantages and pricing plans according to your business needs.

Searching for the most effective CRM for your business is not the only priority that a company might stick to. While finding the CRM software examples, your company should look for what their objectives should be and whether the software meets those success criteria or not. This is the easiest way to choose the right CRM software for your business. 

Hoping, I have discussed all these top 8 CRM software examples, their standout features, USPs and pricing plans in simple and clear terms to give you a better understanding. If you still have any doubts or think I have missed something relevant, please feel free to state them in the comments section below.

Joining W3 Web School’s Digital Marketing Course might help you grow your knowledge in using CRM software for better customer management and retention.

Happy reading.