This article will highlight the most common Google Ads interview questions for 2026, along with detailed answers. You will get an idea of key metrics, bidding process, campaign types, negative keywords, and ad formats to crack the interview easily.
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In this blog post, I will define 15+ most-asked Google Ads interview questions and answers to help you fully preapred for next interview. From bidding to real-time campaign management, these questions and answers will help you get a clear idea of main topics.
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Most Asked Google Ads Interview Questions and Answers to Hire Experts
With the rise in daily Google searches, the need for businesses to spend on Google Ads is increasing. Therefore, you can notice the emergence of Google Ads Experts.
According to WordStream, the average Google Ads Cost Per Lead in 2025 is $70.11 with a +5.13% growth rate. The report also shows that 65% industries have witnessed increased conversion rates.
Let’s get interview-ready with these hottest Google Ads Interview Questions and Answers below.
1. What is Google Ads?
Google Ads is the best online advertising platform, powered by Google. Here, advertisers want to display their ads over Google’s network (search results, partner sites, and YouTube) using bidding.
It uses the Pay-per-click (PPC) model. That means advertisers pay only when someone clicks on their ads. This drives higher traffic, generates quality leads, and boosts sales fast.
2. How Search Ads differ from Display Ads in Google Ads?
Search ads appear on SERPs (Search Engine Result Pages), while Display ads appear on Google’s partner networks or apps. The main focus of Display ads is to boost brand awareness, while Search ads focus on driving intent-based audiences.
3. What are the different types of Google Ads campaigns?
There are various types of Google Ads campaigns, and they are as follows;
Display campaigns: Here, visual ads appear on apps and websites
Search campaigns: Here, text-based ads appear on Google search results
Performance Max: Here, automated campaigns are all over Google channels
Shopping campaigns: These are product-based ads that show photos, price and store location.
Video campaigns: Here, ads appear on YouTube and partner websites
Demand Gen: Here, visually-rich ads appear on Google’s properties such as YouTube, Discover, and Gmail.
4. What is a budget in Google Ads?
A budget in Google Ads refers to the amount of money a business wants to spend on a campaign daily. You can control the advertising costs with a specific budget and help companies to pay within a limit.
The daily budget limit will exceed on high-traffic days, but Google balances at the end of the month.
5. What do you mean by Ad Groups in Google Ads?
An Ad Group is a group of ads that have a same setting of related keywords and audience or location targeting. They help you create and optimise campaigns by grouping ads on the same product or theme.
Each group enables you to check different ad copies, adjust bids, and track performance for particular keyword clusters.
6. Explain the bidding process in Google Ads.
The step-by-step bidding process is explained below.
Step 1: Select a particular bidding strategy, whether automated or manual CPC.
Step 2: Try entering the maximum bid you want to pay per click.
Step 3: The ad enters Google’s auction system when a person searches for your selected keywords or relevant ones.
Step 4: Calculate the ad rank using bid, extensions, and Quality Score.
Step 5: The best ads are displayed to users.
7. What are CTR and ROAS in Google Ads?
CTR or Click Through Rate refers to the metric that measures how frequently people click on your ads after viewing. This shows the level of engagement.
CTR= (Clicks/ Impressions)* 100
ROAS or Return On Ad Spend is the metric that measures how much total revenue you earn from each dollar you spend on ads.
ROAS= Revenue/ Ad Spend
Both of them are common profit and success measurement metrics.
8. Explain Negative Keywords in Google Ads.
Negative keywords refer to the search terms that one includes in their ads to prevent appearing in unrelated searches. One example is, if you are selling “luxury watches,” adding “cheap” as a negative keyword. This assures that your ad doesn’t appear while someone searches for “cheap shoes”.
This leads to accurate targeting, minimised wasted clicks, and boosts ad budget effectiveness.
9. What are the main components of a Google Ads account?
There are four integral parts of Google Ads, and they are;
Campaigns: These illustrate the main goals, targeting and budget.
Keywords: It triggers when someone searches.
Ad Groups: It covers ads and relevant keywords.
Ads: The real messages that users find on Google or partner sites.
10. How to set up conversion tracking in Google Ads?
You have to follow some steps to set up conversion tracking on Google Ads.
Step 1: Sign in to “Google Ads”
Step 2: Click on “Tools and Settings”, then go to “Conversions”
Step 3: Click on “New Conversion Action”
Step 4: Choose the conversion type you want
Step 5: Link Google Analytics or add the tracking code
Step 6: Verify and then start tracking conversions
11. What are the different types of keyword match types in Google Ads?
There are four different types of keyword match types, and they are Broad Match, Exact Match, Phrase Match, and Negative Match.
Broad Match refers to ads that appear for related keyword variations.
Exact Match refers to ads that appear only when someone searches the same keywords or search terms.
Phrase Match refers to ads that appear when searching for exact phrases or close ones.
Negative Match refers to ads that limit ads from showing on irrelevant terms or searches.
12. What do you mean by CPC and CPM?
CPC or Cost per click refers to the amount that one can pay for each click. This helps in driving traffic.
CPM, or Cost per impression, refers to the amount that one can pay per 1000 views. This helps in boosting brand awareness.
13. How to optimise Quality Score in Google Ads?
If you want to boost the Quality score, you have to follow some facts. They are;
Try to use relevant keywords for every ad group
Make sure your landing page is fast, keyword-focused, and user-friendly.
Try to use negative keywords and eliminate irrelevant traffic.
Create relevant and catchy ad copies.
Increase CTR by frequent testing.
14. What are the benefits of using Ad extensions in Google Ads?
There are some advantages of using Ad extensions in Google Ads, they are;
Better user experience through offering multiple choices
Boosts Ad relevancy and overall quality score of ads.
Improves click-through rate (CTR) and visibility of ads.
Provides more details such as location, phone number or quality links.
Help in getting higher conversion rates.
15. What do you mean by ‘Responsive Search Ads’?
Responsive Search Ads help in automated testing for multiple combinations of titles and descriptions of ads. The best performing variations depend on search behaviour and user intent, amd Google Algorithms help in finding so.
This type of ad format boosts flexibility, ad relevancy, and overall reach by saving time on manual testing.
16. How to target specific locations in Google Ads?
You have to follow some steps while targeting specific locations in Google Ads. They are;
Step 1: Go to “Campaign Settings”
Step 2: Click on the “Locations”
Step 3: Choose your preferred countries, cities, regions, and radius targeting.
Step 4: Remove unwanted locations to avoid a false impression.
Step 5: Track real-time performance by location, and manage bids as per that.
If you follow these steps carefully, your ads can reach targeted audiences fast.
FAQs on Google Ads Interview Questions
Q. What are some commonly asked Google Ads interview questions for 2026?
Some most asked Google Ads interview questions include types of Google Ads campaigns, display ads and search ads difference, Ad groups, bidding process, negative keywords, CTR, ROAS, Quality Score optimisation, and more!
Q. Do you think Google Ads Certifications are beneficial in interviews?
Yes, Of Course! Google Ads certifications show your skills amd in-depth knowledge in the field. They highlight your mastery of campaign management, analytics, and bidding to employers.
Q. What tools are essential to learn for a Google Ads interview?The tools to learn bofore going on interviews: Google Analytics, Keyword Planner, Google Ads Manager, and Google Tag Manager.
Mastering additional tools like SEMrush and Ahrefs can add brownie points to your CV.
Q. Can you name some of the best study resources for preparing for a Google Ads Interview?
W3 Web School blogs, HubSpot blogs, and live project-based training from PPC Experts are some of the best ways to make yourself ready for Google Ads Interview Questions.
Final Notes,
One can get multiple opportunities in this dynamic world of Google Ads. Try focusing on topics like campaign targeting, ad performance optimisation, setup, analytics, and bidding for your upcoming interviews. Stay industry-ready with the latest Google updates, features, and never stop learning.
I hope to have illustrated some of the trending Google Ads Interview Questions and answers in this article. If you have more doubts, just talk to W3 Web School’s team of industry experts to avoid missed opportunities in 2026!
Happy reading.
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